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Malena Gufflet, Pluxee France CEO 

Malena Gufflet has served as Pluxee France CEO since July 2023 and joined the Group Leadership Team in March 2024.

In 2007, Malena took a major step in her early career by joining AccorHotels headquarters in Paris, where she held various positions in strategic accounts management before becoming Sales Director of Business Travel France and later Sales Director of Aparthotels Adagio. In her nearly eight years with the group, she led revenue development through a transformative period for the hospitality sector, marked by the rise of new distribution channels.

In 2016, Malena transitioned to the event sector by joining La Maison Options, Europe’s leading provider of tableware and ephemeral decoration, as Commercial Director.

Having acquired a wealth of experience in both industries, Malena then began a new challenge at a world leader, Booking.com, the digital native company, as CEO of France in February 2020. For over three years, Malena led the implementation of the group’s strategy in the French market through the challenges of the COVID-19 pandemic and the exceptional recovery of the travel industry thereafter. 

In July 2023, Malena brought her digital and change management expertise to the Pluxee Group. As Pluxee France CEO, she spearheaded the brand’s launch in France and continues to drive its digitalisation while growing the employee benefits and rewards business.

Malena holds a master’s degree from the Leonardo da Vinci School of Management in Paris and attended Coventry University in England. A French citizen, she speaks French, English, and Spanish.